Marketing Manager
Unifyed is here to transform education by improving access to learning, increasing student engagement, and reducing institutional costs. We are committed to building a high performing team that transforms how Unifyed helps customers achieve their goals in a way that works for the business. We’re looking for the right person to help lead Unifyed’s marketing initiatives.
Overview:
The Marketing Manager is responsible managing Unifyed’s marketing initiatives. This role oversees the production of all promotional materials and marketing campaigns. This role will develop strategies and implement marketing programs to drive company awareness and drive qualified leads.
Responsibilities:
- Lead all corporate marketing initiatives and campaigns
- Manage production of marketing assets and channel marketing
- Measure the performance of marketing campaigns against company goals
- Analyze prospect and consumer behavior to adjust campaigns accordingly
- Experiment across different engagement and communication channels
Experience & Qualifications:
- Proven experience in identifying target audiences and delivering marketing campaigns
- Expert knowledge of segmentation and marketing automation best practices
- Strong ability to drive omnichannel marketing campaigns that engage, educate and motivate
- Combined background across the entire sales cycle
- Expertise with implementing an overall marketing strategy
- Excellent communication and presentation skills
- Relevant Bachelor’s degree
